Getting Right to the Heart

Lori Goldsmith

Lori Goldsmith, SPHR, GPHR is a Connected Leadership certified trainer through CODA Partners and HR generalist with experience in a variety of industries from large corporations to small businesses. Her broad leadership experience includes managing an appreciable number of workforce personnel and sizeable amounts of dollars and resources in manufacturing, construction, technology consulting and staffing industries. As President of Heart of HR Shared Services, Lori’s practice is dedicated to helping small and mid-sized businesses understand their true needs and develop best practices.

Lori is certified as a Senior Professional in Human Resources (SPHR), and Global Professional in Human Resources (GPHR) by the Human Resources Certification Institute. Professional certification is one of Lori’s passions. She believes all HR professionals should seek certification. Her other passion is working with job seekers and educators to bridge the gap between the text book and the realities of the workplace. Lori has spoken at many organizations, colleges and universities to offer a unique perspective from the other side of the table.

Lori also believes in giving back to her profession. She served as HR Florida State Certification Director from 2007-2010 and on the HR Tampa board of directors as Director, Education/Certification 2001-2006. During her tenure as Education/Certification Director over 100 certificants earned their PHR or SPHR credential. The study group’s pass rate was 20% higher than the national pass rate. Lori’s development and implementation of “Look HR Smart Certify – Stay HR Smart Recertify” Awards Program earned SHRM’s (Society of Human Resources Managers) Foundation grant for state councils. In 2009, Lori was recognized as the HR Florida Volunteer of the Year. For many years, Lori served as the chairperson of the Screening Committee for job readiness training with the Philadelphia and Tampa Urban League. In 1994, Lori was recognized as the National Urban League’s Volunteer of the Year. Lori has also served as Program Chair for the HR Florida State Conference and Expo (the largest in the Southeast) and as an SHRM Scholarship judge. Currently, Lori still volunteers for the Human Resources Certification Institute in an operational role. Lori holds a B.A. degree.




To build better communities by building better businesses through best practices in HR leadership and guidance.

Vision Statement

To minimize growing pains for every small business in Florida.

Core Values

  • Respect for diversity of cultures and traditions
  • Heart is the foundation of ethics and great leadership
  • Pledge to work for ecological sustainability

Philosophical Statement

We will live by our core values and reflect them in our daily work and in our personal lives.

Privacy Statement

We value your privacy and will not share your information with any third party ever.

Ethical Statement and Values

Heart is the foundation of ethics and great leadership.

  • Honesty − In every aspect of the entire business process, both internally and externally.
  • Ethical − Operate with the highest standards of integrity in every situation.
  • Action-oriented − Superior service, solution and results orientation.
  • Respect − The uniqueness of all individuals. Treat others with dignity.
  • Trustworthy − Depended upon for expertise and to maintain full confidentiality.